Press Releases

Confetti Cake Ice Cream from Blue Bell now in stores

BRENHAM, Texas, April 24, 2020 – Bring home the party! Confetti Cake Ice Cream, the newest flavor from Blue Bell, is now available in stores.

Confetti Cake is Cake Batter Ice Cream combined with tasty confetti cake pieces and multi-colored sprinkles, all surrounded by a blue icing swirl.

“We have combined two party favorites, cake and ice cream, to create a flavor that is as colorful as it is delicious,” said Carl Breed, corporate sales manager for Blue Bell. “And, it tastes exactly like a cake. Confetti Cake is light and has the perfect amount of sweetness.”

Confetti Cake is available in the half gallon size, but only for a limited time.

“Our Confetti Cake cartons will be hard to miss at your local store,” Breed added. “The background is a blue icing covered in confetti sprinkles. Our employees were the first to see the design and it was an instant hit.”

Other cake inspired flavors from Blue Bell now in stores include Cookie Cake Ice Cream and Red Velvet Cake Ice Cream. Cookie Cake is a sweet cream ice cream loaded with chocolate chip cookie cake pieces and swirls of chocolate and vanilla icing.  Red Velvet Cake is a luscious red velvet cake ice cream with pieces of red velvet cake and a cream cheese icing swirl. Both flavors are sold in the pint and half gallon sizes.

For more information about Blue Bell and for a complete list of flavors now available in stores visit