Groom’s Cake Ice Cream – winner of the The Great Scoop Revival Flavor Tournament – is now in stores

BRENHAM, Texas – Some Blue Bell fans are finally getting their happily ever after! Groom’s Cake Ice Cream, the winner of The Great Scoop Revival Flavor Tournament, returns to stores beginning today.

Last year, Blue Bell held a contest via its social media pages and website, giving ice cream lovers the chance to bring back a retired flavor. The tournament began with 16 favorites carefully chosen from the many consumer requests the company receives. Fans voted on each bracket until it was down to the final two: Groom’s Cake vs. Cookie Cake.

“We are excited to have Groom’s Cake back in stores this year,” said Kelli Remmert, Blue Bell marketing communications manager. “It is always difficult to say goodbye to an ice cream flavor that you love. Being able to interact with our fans and hear directly from them is always fun. We plan to have another flavor tournament in the future, and we know the competition will be just as sweet.”

Blue Bell introduced Groom’s Cake Ice Cream in 2009, but it has not been available in stores since 2018. The flavor is luscious Blue Bell Milk Chocolate Ice Cream combined with chocolate cake pieces and chocolate-coated strawberry hearts, surrounded by swirls of strawberry sauce and chocolate icing. For a limited time, Groom’s Cake will be sold in the pint and half gallon sizes.

And due to the overwhelming response from Cookie Cake fans, Blue Bell is also releasing the runner-up later this month. Cookie Cake is a sweet cream ice cream loaded with chocolate chip cookie cake pieces and swirls of chocolate and vanilla icing. It will available in the pint and half gallon sizes.

“The competition was fierce because our fans are very passionate about Blue Bell Ice Cream,” Remmert added. “We are happy to be able to bring back not one, but two favorite flavors.”