Homemade in the Shade Ice Cream returns to the Blue Bell lineup in time to celebrate National Ice Cream Month

BRENHAM, Texas, July 10, 2025 – Do the hot summer temperatures have you looking for the nearest shade? Blue Bell has you covered! After 10 years, Homemade in the Shade Ice Cream returns to stores, beginning today, to celebrate National Ice Cream Month.

Homemade in the Shade combines the company’s top-selling Homemade Vanilla Ice Cream with a swirl of rich chocolate fudge sauce.

“One of our most requested ice cream flavors, Homemade in the Shade, is returning,” said Carl Breed, vice president, sales & marketing for Blue Bell. “The inspiration for this flavor was simple. Many of our fans told us how much they enjoy eating Homemade Vanilla covered in a chocolate sauce. However, there is one major change. Homemade in the Shade has a new carton design featuring a big oak tree to tie in with the name. Same great flavor, but with a new look.”

Homemade in the Shade is now available in the half gallon and pint sizes, but only for a limited time.

In 1984, President Ronald Reagan declared July National Ice Cream Month. National Ice Cream Day is celebrated on the third Sunday of the month, which is July 20 this year.

Another fan-favorite is returning to stores this month—Orange Swirl, a creamy vanilla ice cream swirled together with Blue Bell Orange Sherbet. For a limited time, Orange Swirl is available in pint size. The flavor also has a new look, with a bright, eye-catching carton featuring, you guessed it, orange swirls!

For more information about Blue Bell and a complete list of products in stores, visit www.bluebell.com. Follow Blue Bell on Facebook, Instagram and X.

ABOUT BLUE BELL CREAMERIES

Founded in 1907 in the small town of Brenham, Texas, Blue Bell Creameries is a top-selling ice cream manufacturer in the United States despite being sold in only 24 states. No matter how much the market grows, Blue Bell maintains its top-quality standards. With production facilities located in Brenham, Broken Arrow, Okla., and Sylacauga, Ala., the company offers more than 40 ice cream flavors as well as frozen snack items and health claim products.