Blue Bell celebrates St. Louis expansion with a new ice cream flavor inspired by the cake made famous there, Gooey Butter Cake Ice Cream

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Blue Bell Gooey Butter Cake Ice Cream in half gallon and pint with a bowl sitting on a bakery counter with gooney butter cake pieces

BRENHAM, Texas, March 18, 2024 – The newest flavor from Blue Bell is a treat not only for St. Louis residents but also for everyone lucky enough to live where its products are sold. Gooey Butter Cake Ice Cream is in stores beginning today, the same day Blue Bell products arrive in St. Louis.

Gooey Butter Cake is flavorful Cake Batter Ice Cream combined with a luscious cream cheese swirl and rich, gooey butter cake pieces.

“Our new Gooey Butter Cake Ice Cream is as delicious as the cake made famous in St. Louis,” said Carl Breed, vice president, sales and marketing for Blue Bell. “Our ice cream is a great introduction if you have not tasted a gooey butter cake. There are delicious pieces of cake in each bite. And our Cake Batter Ice Cream combined with a cream cheese swirl is, as they say, the icing on the cake.”

Gooey Butter Cake is available in the half gallon and pint sizes for a limited time.

The new flavor is being released just in time to celebrate the company’s expansion to the St. Louis market. “Today is a special day for Blue Bell,” Breed said. “We are excited to bring our products to St. Louis and the surrounding cities.”

Also, look for Cinnamon Twist Ice Cream now in stores. Released in January, the flavor is a rich, creamy ice cream with hints of brown sugar and cinnamon combined with tasty cinnamon bun dough pieces and a cinnamon icing swirl. Cinnamon Twist is available in the half gallon and pint sizes.

For more information about Blue Bell and a complete list of products now in stores, visit Follow Blue Bell on Facebook, Instagram and X, formerly known as Twitter.


Founded in 1907 in the small town of Brenham, Texas, Blue Bell Creameries is a top-selling ice cream manufacturer in the United States despite being sold in only 23 states. No matter how much the market grows, Blue Bell maintains its top-quality standards. With production facilities located in Brenham, Broken Arrow, Okla. and Sylacauga, Ala., the company offers more than 40 ice cream flavors as well as frozen snack items and health claim products.