NEW Blue Bell PRO, a high-protein dairy dessert, is now in stores

BRENHAM, Texas, March 10, 2026 – Reaching your protein goals is now easier—and tastier—than ever. New Blue Bell PRO pints, with up to 12 grams of protein per serving (33-35 grams per pint), are now available in stores.

“We are excited to introduce our new Blue Bell PRO pint line of products,” said Jimmy Lawhorn, president and CEO of Blue Bell. “With this new line, our goal was to create a high-quality product that helps consumers reach their protein goals while delivering the great taste they expect — without the added sugar and excess calories. We’re also proud to offer a variety of flavors for everyone to enjoy.”

Blue Bell PRO is available in five flavors: Chocolate, Coffee, Salted Caramel, Strawberry and Vanilla.

Product highlights include per container (per serving):

–          Chocolate: 35g of Protein, 340 Calories (12 g Protein, 110 Calories)

–          Coffee: 34g of Protein, 320 Calories (11g Protein, 110 Calories)

–          Salted Caramel: 33g Protein, 320 Calories (11g Protein, 100 Calories)

–          Strawberry: 33g of Protein, 310 Calories (11g Protein, 100 Calories)

–          Vanilla: 33g of Protein, 310 Calories (11g Protein, 100 Calories)

–          3 grams or less of total fat per serving

–          High fiber, with 18-20g (6-7g per serving)

–          0 grams added sugar

–          Gluten Free

–          Contains all essential amino acids from dairy

For more information about Blue Bell Ice Cream and a complete list of products available in stores, visit www.bluebell.com. Follow Blue Bell on Facebook, Instagram, and X for the latest updates.

About Blue Bell Creameries – Founded in 1907 in the small town of Brenham, Texas, Blue Bell Creameries is a top-selling ice cream manufacturer in the United States despite being sold in only 24 states. No matter how much the market grows, Blue Bell maintains its top-quality standards. With production facilities located in Brenham, Broken Arrow, Okla., and Sylacauga, Ala., the company offers more than 40 ice cream flavors as well as frozen snack items and health claim products.

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