Blue Bell releases popular Rocky Mountain Road Ice Cream, the flavor made a limited debut last year for the company’s successful Colorado expansion



BRENHAM, TX - When something tastes this good, you have to share it with everyone. Blue Bell Ice Cream is beginning the year with the release of Rocky Mountain Road Ice Cream, a flavor previously available only in Colorado.

Rocky Mountain Road is a rich, dark chocolate ice cream combined with dark chocolate-coated peanuts, milk chocolate-coated pecans, white chocolate-coated almonds, and roasted walnuts, all surrounded by a flavorful marshmallow sauce swirl.

This ice cream flavor was introduced last year, but only in Colorado to commemorate the company’s entry into Colorful Colorado and to honor the magnificent Rocky Mountain scenery.

“This is the perfect flavor to help us kick-off 2012,” said Paul Kruse, Blue Bell CEO and president. “The residents of Colorado fell in love with this ice cream last year and I think it’s a great flavor to share with all of our Blue Bell fans. One spoonful and you’ll agree that we did not skimp on taste or ingredients. The peanuts, pecans and almonds each coated in a different flavor of chocolate are what make this flavor unique. ”

Blue Bell has created several market specific flavors over the years which are only available in a select area, and like Rocky Mountain Road, several of those have gone on to become available company-wide. “When we introduced Key Lime Pie Ice Cream in Florida, even though it was made in Brenham, the employees couldn’t even sneak out a half gallon,” Kruse said. “And just like Rocky Mountain Road, it soon became available to everyone.”

Look for Rocky Mountain Road in stores this month. The ice cream is packaged in a unique dark blue half gallon with snow-capped mountains and the company’s signature cow and girl logo in gold.

Blue Bell releases popular Rocky Mountain Road Ice Cream, the flavor made a limited debut last year for the company’s successful Colorado expansion

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