Blue Bell kicks off 2013 with the release of new ice cream flavor, Mint Cookies ‘n Cream
BRENHAM – Blue Bell Ice Cream is ringing in the New Year with the release of a refreshing new flavor, Mint Cookies ‘n Cream Ice Cream.
Mint Cookies ‘n Cream is a smooth mint ice cream combined with mint crème-filled chocolate cookies and semi-sweet chocolate chips.
“Mint Cookies ‘n Cream is a combination of two of our top-selling flavors,” said Paul Kruse, Blue Bell CEO and president. “If your two favorite flavors are Cookies ‘n Cream and Mint Chocolate Chip, this is surely the biggest thing to happen to ice cream. We’ve combined a smooth mint ice cream with the same crunchy chocolate cookies that are in our Cookies ‘n Cream, except these are filled with a mint crème.”
Blue Bell promises several more new and exciting ice cream flavors as well as frozen snack items will be released this year. “Each year we spend months creating and sampling possible new flavors,” Kruse said. “Last year we introduced Red Velvet Cake Ice Cream and it became an instant hit. This year we’ve got a great flavor line-up of your tried and true favorites and a few new creations you’ll love too.”
The Texas-based ice cream manufacturer encourages Blue Bell fans to join its online Country Club at www.bluebell.com. Members of the fan club receive e-mails announcing new flavors before they are available in stores.
Look for Mint Cookies ‘n Cream Ice Cream in your grocer’s freezer section later this month.