With this ice cream, I thee wed

BRENHAM – Every wedding should be celebrated with a toss of the bouquet, a toast to the happy couple and a bowl of Blue Bell Ice Cream…Blue Bell Groom’s Cake Ice Cream to be exact. The newest creation from “the little creamery” is sure to become a wedding tradition.

Groom’s Cake Ice Cream is a luscious chocolate ice cream with chocolate cake pieces and chocolate coated strawberry hearts, surrounded by swirls of strawberry sauce and chocolate icing.

“The inspiration for this flavor came from an actual groom’s cake I tasted at a family friend’s wedding,” said Brenda Valera, director of research and development at Blue Bell “It was so delicious, a chocolate cake with chocolate icing, a strawberry filling and chocolate coated strawberries on top. The flavors were perfect for an ice cream.”

The tradition of a groom’s cake originated in the South, just like Texas-based Blue Bell Ice Cream. Many Southern weddings feature a cake for the bride, which is usually the larger, more grand creation with a groom’s cake displayed nearby.

“Our ice cream might just change the whole groom’s cake concept,” Valera added. “We have already had employees request it be served at their weddings in place of an actual cake. It’s a great-tasting flavor that you can enjoy at a wedding or at home for no special reason at all.”

Groom’s Cake Ice Cream is now available in stores.